Since 2022, we have served hundreds of merchants with TikTok advertising and helped over a hundred merchants double their GMV. Merchants working with AURA on TikTok ads are now spread across the country.
Case 1
Before working with AURA, the client’s advertising performance showed low spending and a ROAS of only 3.79. Multiple adjustments made by the client failed to raise the advertising ceiling.
After one month of working with AURA, the client’s monthly ad spend increased to around £1,000, generating approximately £5,000 in revenue. ROAS improved to 5.35, and upon completing the trial period, the client was highly satisfied and has since entered into a long-term partnership.
Case 2
The client’s new store started from scratch. After the three-month period following the ad optimization trial, we helped the client complete the store optimization from 0 to 1, achieving a qualitative improvement in GMV.
Case 3
In the wigs category for a UK local store, the client signed a long-term partnership after a 7-day trial. Within three months of advertising, we helped the store’s GMV grow by 2 times.
Case 4
A pet category merchant had previously worked with other ad optimization agencies. The advertising account manager recommended trying AURA’s ad services, and the client was very satisfied with the ad performance during the trial period. Right after the trial ended, they signed a long-term partnership. The data shown is from two months of using AURA ads, generating a total ad revenue of £50,448.48 for the client, with an average ROAS of 8.58.
Case 5
A tanning subcategory merchant started from zero, with a ROAS of only 0.6 when running ads on their own. During our service, since the audience of the old ad account was already disorganized, we set up a new ad account for the client. This data represents six months of advertising, generating a total GMV of $174,686 for the client. While optimizing the ads, we also optimized the client’s TikTok homepage videos to increase their exposure.
Case 6
A UK-based local beauty merchant with prior advertising experience had been running ads on their own but was consistently operating at a loss. Over the course of a year, they spent £107,458.39, with a ROAS of only 2.2.
After being referred to AURA by an official account manager, the client saw a significant improvement in ad performance during the trial period. Following the optimization of their ad account, the ROAS increased to 4.42 within two months of advertising, generating £78,030.72 in revenue for the client.
During the advertising period, in order to ensure rapid GMV growth for the client’s store, we helped the client set up a new ad account and ran multiple accounts simultaneously. This data represents three months of advertising with the new account, spending $10,518.98 and generating $57,507.88 in revenue for the client, with a ROAS of 5.47.
